Wednesday 29 February 2012

Detail how your understanding of the importance of good research and planning skills developed throughout the pre-production of your AS and A2 coursework.

Research and Planning essay

Due to never having created a magazine or music video before, conducting research was vital to understand what it is I must aim to achieve and the pro’s and con’s of my idea. Researching helps set the starting point in which I then created ideas from and started to put together my own, original idea. Having a wide variety of research that analyses every detail, I feel puts me in a better position of succeeding. Although in some ways I could possibly be accused of copying. However by combining the research with my own skills and ideas helps to plan the project and therefore is using my own creativity which I can argue as being original.
Over the two years I have become more aware of the depth of research needed to create work, as an example in AS, the fonts, logos, golden spiral etc. However I have also become able to justify and locate what research is necessary to undertake and this is due to having a greater knowledge of researching. Through researching and planning I am more aware of the wide variety of sources there is that I can look at and also how to analyze and apply the research I have found into a plan. As well as this, I am now more aware the accessibility of research as there can possibly be some limitations. Also I understand the reliability of the research which in turn, makes it easier to plan out tasks.
Researching also benefits in terms of being able to balance tasks which proves a benefit when having to undertake so many. By combining both research and planning it enhances good communication, especially in A2 in which I worked in a team. It also enables you to better express and develop own ideas into something new as you are being inspired by the research gathered. Additionally I feel it gives you self motivation and encourages creativity.
Over both years of AS and A2 I feel my organization and ability to reference materials has enabled me to plan more efficiently. This is vital, as a plan acts a guide into completing a certain task in time. Furthermore if a problem was to arise unexpectedly, both the research and planning undertaken would help to overcome a problem as part of planning is, planning for the unexpected.
Through research, my skills have also developed in terms of using technologies. For example by looking at existing magazines in AS, I was able to learn similar techniques to those used on professional magazines and therefore I adapted to using the program Photoshop more easily. Furthering from this I have then been able to progress my skills further by presenting my work and skills through technology; therefore allowing me to become more knowledgable. Additionally it helped me present my work in a more organized and professional manner and clearly this wouldn’t have been achieved without research and planning. Referencing materials became second hand to me and I feel my skills have vastly improved over both years.
Research and planning also involves producing drafts which can then be evaluated and then further worked on. Drafting for me, was also part of research as I became aware of little ‘faults’ so to speak, that wouldn’t be in professional products. For example in AS, the magazine was slightly blurry in terms of the photo’s focus. Therefore by further researching other magazines and also techniques on-line that I could use in Photoshop, I was able to improve my skills more by removing such faults.
Overall research and planning I feel encourages a person to develop their skills further. Planning ahead made me aware of what I needed to do to achieve my desired expectations for the final product. Through comparing work from A2 to AS made me aware of how my skills of research and planning have improved and this made me better prepared when facing a music video project that I’d never done anything like before. Research and planning enables trial and error and without it, it would be impossible to make the correct product in terms of features etc.

Is The Matrix postmodern?



Post Production

Task 1
Post production for the AS product. Changes made after the first draft.
  • I edited the front cover, contexts page and double page spread all on photoshop.
  • Coming up with the colour palette that compliments the artist's clothing.
  • Changing the use of fonts through development to match the genre.
  • Adjusted the layout after the first draft - had an option of three.
  • Editing the photo's on photoshop to make them professional was something I continued to improve right up until the final product as magazines much have no blemishes.
  • Considering the preliminary magazine, my development of layout, photo's, fonts, colour pallete, but also my skills of using photoshop have developed in terms of adapting to it better, using more of it's features.
  • Coming up with a magazine publisher logo.
  • Improving the quality of the magazine - getting rid of blurs by using sharpening tool on photoshop.
  • I also created progress posts of how I've improved each of the three pages.
  • Also created a Single CD cover to put on the double page spread as it's a common feature on existing ones I looked at.
Post production for the A2 product. Changes made after the first draft.
  • For the first draft I used Premier to edit and also planned to use after effects for the final draft. However I then went on to use iMovie to edit the video which I did find difficult as I'd never used a Mac, let alone iMovie before.
  • In terms of how I manipulated the video, I edited the shots brightness, contrast, colour, speed, cuting and matching the singing with the music. I also made shots in sync, slow motion, backwards play etc which was quite easy to do.
  • Considering the ancillary products I developed them in terms of changing the photo's used, the brightness, contrast, blur tool etc all on Photoshop.
How my skills progressed

In terms of my skills progressing from AS to A2, the focus on Photoshop has developed my skills greatly as I have adapted to the program and can express my skills on it. In AS I was able to adapt to Photoshop quickly and these skills have been transferred into A2 when considering the ancillary products. I was not only able to apply my existing skills to the ancilliary products but I was also able to advance my skills as I felt a lot more confident using it, therefore completed the tasks quickly.

On the other hand, in AS we were not presented much of the techniques that are involved in video making, therefore when it came to A2, I was at a disadvantage due to never having made or edited a video before. The programs were slightly more difficult to adapt quickly to in terms of editing the video and the whole project was a lot more prolonged than that in AS. However I feel that if I could have another go at creating an idea, an artist, and filming and editing a video, my skills of progression would be presented clearly as to me, the A2 video was more of a 'first attempt'.

Evaluations

Comparing the presentation of my evaluations from AS to A2, the technologies I used have changed. Part of this is due to my skills of using such technologies has improved as I am more knowledgable of what technologies there is to use. Being in such a position makes you better prepared and more confident in using new technologies due to now having the skills of quiclly adapting to new technologies. I feel better able to express my work through technologies and this is noticable through what I used for my evaluations. For example, Wix, Scribd, iMovie and Photoshop.

Post Production



The editing, and making etc

Sunday 26 February 2012

How your Research and Planning has informed your practical production

  • How did your research into genre contribute to your production work? 
  • How did your research into audience contribute to your production work?
  • How did you research into institutions responsible for the production and regulation of the media influence your production work?
  • What pre-production planning techniques did you employ and how effective was your planning - how did it help you in the production phase?
  • What did you learn from planning your first production that helped you to improve your planning for the second?
  • How did you use audience feedback to influence your production work while it was in progress?



As I had chosen to continue to use my artist from AS, the genre had already been shaped and I was already aware of what kind of music video would be effective to convey her genre. However I did choose to slightly develop her in terms of choosing a more dance genre song, therefore researched videos with similar genres to get ideas. By doing so inspired me creatively and ensured I was aiming for the correct outcome for the video.


Throughout the research I ensured I had conducted enough target audience research as it is them who make a music video successful or unsuccessful. I had to make sure I was satisfying them in terms of style of my artist and music, making my artist admirable. Without conducting such research I wouldn't have been able to shape my idea in terms of getting ideas and opinions or be able to ensure that my work was aiming at them.


Researching institutions gave me an idea of work is professional, allowing me to have something to aim to. Even though my video isn't a real one, I was able to create a successful video in terms of meeting standards. I could base and refer my product to real life products enabling me to improve my own.


Planning techniques I employed were making things such as schedules, which were regularly updated, creating storyboards, doing drafts, prop lists and so on. Without planning and communicating with each team member, deadlines would not have been met, and nobody would be prepared for when it came to filming or doing photoshoots. 


By planning I learnt that doing so makes you better prepared for any decisions to change production. As well as this it makes you better able to make changes and adapt to them quickly and efficiently.


It is vital that audience feedback is taken into account continuously throughout the production as much of the research is orientated around them. Without referring to them you may not meet their needs and therefore not create a successful video. With this in mind, I ensured that I referred back to the research I conducted of my target audience and also ensured I received feedback continuously throughout production as their opinions are greatly valued. It also helped me create a professional video that aspired to them.

Presentation of Research and Planning

How did you present your primary and secondary research on your blogs? 


In AS I was introduced to new programs and technologies to use in my work and I made use of these when it came to presenting my work. I wasn't aware of these programs before, therefore they became a big part of my blog work as it enabled work to be presented more effectively and professionally. From the transaction of AS to A2 my ability to use technologies advanced quickly and I was able to use technologies to present by work more frequently and more efficiently. From my AS to my A2 blog I feel it's clear how my knowledge and skills of presenting work in professional ways has developed and I used many new programs such as Wix, as an example. I was able to use such advanced programs throughout all the research and planning process in A2, helping to present my work on my blog a lot clearer and easier to look at. By using better formats presented my work more professionally and I am now able to transfer these skills to other work and use/develop them over time.

Organisation of planning materials

How did you organise your planning materials? Did you utilise the blog more at A2 level than at AS?  How did you follow your flat plans and storyboards - what did you understand about changed to be made? Did all members have copies of production schedules and storyboards? Did you complete diaries and/or 'progression so far' posts? Why was this important in terms of planning both pieces of coursework? Have you used any of the research and planning skills in other products?


Before it came to filming we prepared a storyboard and an animatic to act as guide to filming. We chose to do each camera shot on sticky notes so that we could look at them as a whole to give us an idea of how to plan the filming. Additionally I created a table of each shot so that I was aware of which location consisted of the most shots to again help plan the filming. As a team, we planned out the outfits, props, times and dates and these were written out and each member was made aware of these. Having an organised plan/checklist enabled us to be prepared for each day of filming.


Considering the blog work, there was obviously a lot more posts than that of AS due to the work being much more. However because the project in A2 was more practical i.e. mainly filming, more time was spent on creating the main task rather than posting on the blog. In AS I know that I did at least a post a day. However aside from this, I still spent a lot of time ensuring that everything was posted onto the blog and the development of the project was clear.


In terms of the story board we had a choice of three to follow from. The animatic, the sticky notes or the drawn and written out version. We chose to take the paper copy of the drawn and written out version which allowed us to tick off the shots we had filmed. This was the most clearer version as the shots weren't just labelled as numbers, they also had pictures which helped our artist understand more about what she was meant to be doing. Due to having so many shots and having to overcome circumstances we had to cut out a location, meaning that we had a lot less shots to film. This didn't prove a huge difficulty as we just took similar (but less) shots in either the studio or lake location. Each person had a copy or access (via blog) to the production schedule and storyboard and everyone was familiar with what needed to be achieved. I also continuously communicated with Eve about the blog so she was aware of how her artist was being developed, giving her a better idea and helping her be better prepared when it came to filming.


As mentioned in the second paragraph both Katy and I kept updating the blog with filming, what had been done, any problems etc. This was important as it made the person reading it aware of what problems we had, how we overcame them, what changes we made and why, in both pieces of coursework. It also made the reader aware of how I've developed from pre to post production.


As research and planning was such a major part in both AS and A2 products, it's made me more aware of what benefits can come from this and has advanced my skills in both research and planning. I feel I can apply what I've to most tasks I come across now as it comes merely as a second nature and it helps me develop a successful outcome. Beforehand I never used to plan ahead and usually went straight into something once having an idea, however by planning it out it allows more ideas, more creativity and more skills to be put into a piece of work, therefore helping to make me more successful.

Organisation of time, personal and equipment

Did you complete on time? Did you meet deadlines? What are the pros and cons of organising personnel? What have you learned about communication between personal? Did your knowledge of production schedules grow? What could you have done better? What are your strengths and weaknesses?


Over both years I felt I was able to complete all my work on time and part of this was due to having the work scheduled out at the beginning of the year with deadlines for each section of the work. In A2 the intensity and amount of work was a lot more than AS, therefore felt it necessary to begin research and planning in the summer before coming back to school. In the long term this benefited as I already had an idea shaped and a plan set out for when I returned to school. The only draw backs in A2 was that I was inexperienced in filming, therefore felt the pressure of deadlines a lot more than in AS. A second draw back was having to work in a team. Although working in a team is beneficial in terms of ideas, creativity and planning; the reliability of others proved disappointing and therefore made time a lot more limited due to circumstances out of my control.


The pros of organising personnel is that each person had their own responsibility and tasks which made it easier to complete them as the work intensity was greater in A2. We were also able to rely on each other to complete the given tasks. The cons of organising personnel is the distance between each team member made it difficult to meet up and get to the shooting location which proved a draw back when trying to complete filming.


What I have learned about communication between personnel is that in order for communication to be effective you have to ensure that everyone is complying with the task and  that you are actually working as a team. This includes having conversations and planning with everyone and not doing it individually.  By including everyone it inspires more ideas and more motivation and this was applied in my work. As a team we were able to plan and also create more ideas. As it was difficult to meet up regularly, I ensured that everyone had the information and a list of things prior the video/photo shooting. Additionally before and after shooting we sat and planned ahead, created lists and made new ideas which were beneficial.


My knowledge of production schedules grew over the two years and this is portrayed through the extra planning input I put into A2 due to the work being a lot more than in AS. As well as a set schedule at the beginning of the year, I also made schedules regarding the shoots, the prop lists, the times, dates and location and this proved successful in getting filming completed. 


I feel that due to being let down so many times during the filming process I should've planned to film a lot earlier in case such circumstances did arise. This would ensure that I had more time to complete filming.


I feel my strengths are organising my work and also the team. I feel these skills benefited a lot in A2 as the work was more intense and therefore completing the work was vital. Also, I feel my balancing of tasks is also a strength as I was able to complete filming and the ancillary products on time. A weakness would be not having additional plans for any circumstances effecting my work as I felt un prepared when certain circumstances prolonged filming, leaving me a little rushed to finish.


What did you learn about individual and team work? What are the pros and cons? What main things have you learned about group work at AS and A2 in terms of planning your product?


In AS I enjoyed working individually as I could express and develop my own ideas into something and this gave me self motivation as I knew at the time that I was developing my own skills and creativity. In A2, working in a team helped massively in terms of sharing the pressure as I am the kind of person to get overly stressed; therefore having the support from team members motivated me further. 


Being able to plan and designate areas of the work helped with organisation and allowed each areas of the work to be done at the best possible standard as each individual wasn't over whelmed with ALL of the work. The downside is that it is difficult to withdraw yourself from taking over the group; however the availability of being able to share ideas helped with shaping the whole idea.


The main things I have learnt in regards to planning the product is that everyone can help each other in creating and shaping an idea and along the process they can help with improving ideas along the way. Without the feedback from others, an individuals idea may not be to their best ability and I have learned that the encouragement from others can self motivate and help you achieve your best potential.

Planning - Pre-Production Requirements

Drafting.


In AS we were required to produce printed drafts of a magazine front cover, contents and double page spread. These were important as it allowed us to see our skills first hand and made us aware of how these skills could be developed further so that we could reach are desired grade from the work. For me it enabled me to come up with more ideas which is when I created a CD cover as well to go on the double page spread. It also highlighted what areas of improvement are needed in terms of getting the right layout, font, conventions and also images. 


In A2 we were required to produce a draft music video and also draft ancillary products. The same points above apply to the ancillary products. However I also chose to compare my ancillary products with my AS work to not only highlight my improvements in terms of using photoshop, but also to ensure I was carrying on the same theme from AS to A2 as I had chosen to continue using the same artist. Creating a draft music video was highly important as creating a video is a lot more advanced, so feedback was crucial. Also as being inexperienced in video production and also photoshop, I chose to create drafts and practice with using a camera, taking photos, filming, using photoshop, and editing software to ensure I was better prepared when creating the final products.


Gaining Audience Feedback.


In both years it was required to leave feedback on draft products and Blogger had the advantage of allowing comments to be put on certain posts, therefore made it easier for comments to be specific and direct. As well as this I made use of popular social technologies such as Twitter and Facebook where friends were able to give opinions. Teacher feedback was consistence through both projects allowing me to develop and improve continuously. 

Organisation of Research

What skills did you learn about organising and referencing materials? How did your skills of organisation develop from AS to A2?


Both AS and A2 was orientated around Blogger. By organising research on blogger and with the additional usage of labels it became easier to reference back to it. By again using it in A2 I was able to use it more efficiently, saving time. The same thing applied to all aspects of the development of the project as many of my skills have advanced over the years through using many sources and programs to present my research. As well as this the way I presented work in a professional way had also advanced when introduced to new technology, again projecting skills of organisation of work. From AS to A2 it became more natural to reference materials as I'd gotten so used to doing it and this therefore, made it easy to apply to when writing up work in evaluations etc. Referencing also helped in organising as I was aware of what I had already looked at, what it presented and what further research I possibly need to conduct.

Advantages and disadvantages of sources

Focus on skill and how this has progressed and changed over from AS to A2.


  • Expense/Cost. A lot of the research I conducted over the two years was Internet based and this proved an advantage due to it not being costly. In AS the focus was on magazines so as research it was necessary to buy magazines of the same genre to get a better understanding of layout etc, although this wasn't extremely cost effective. I was also able to get magazines from friends, saving from cost. In A2, much of the research was similar to that of AS as I had chosen to use the same artist, therefore I was able to look back at research in AS to bring forward into A2. Another main source of research in A2 was YouTube, which is a free site that allowed me to look at other videos for inspiration. Additionally, the equipment we used to develop our video making skills, take shots to help practice and shape our ideas for the video was Katy's, therefore no additional cost. Other cost implications included buying the song off iTunes and booking the studio to get practice shots.
  • Accessibility. With research being mainly Internet orientated it is a lot easy to gather research and there are no restrictions. Also considering that a lot of my research was already gathered in AS, I had the advantage of being one step ahead in terms of creating an artist etc. I also began starting my research in the summer before school, so time didn't become an issue in the research and planning process.
  • Reliability. I felt the majority of the research was reliable as it was mainly looking at real life products that are already successful; therefore you aren't being given any false research. When working in A2 I had already gained a lot of research in AS which had proved reliable therefore I wasn't hesitant on using it again. Additionally my research skills had developed during AS, therefore I was more aware of what research is reliable and where to get it from.
  • Accuracy. When I began researching in A2, I conducted a lot of market research on my target audience. For example, I looked at my target audiences current likes and dislikes in music. I also looked at what my target audience thought of bands and individual artists to help shape my idea of whether to carry on using 'Eve T' or not. I felt I got reliable opinions from my target audience.
  • Bias. As well as looking at existing products, I studied the stereotypes that came with the certain genre and idea I had in AS and A2. I ensured I looked at various sources so that I could highlight any similarities in terms of stereotypes and this helped to overcome them.
  • Validity. Without conducting all my prior research it would've proved difficult to create a convincing and successful character for my artist. Research helped shape my ideas for my project and helped pro-ject my idea so that it was a lot clearer and easier to plan. Without research you wouldn't be benefiting from trial and error.

Friday 24 February 2012

Planning for The Matrix project

Some Alice in Wonderland references ...


http://www.youtube.com/watch?v=kdAMq5LdAvs (won't let me embed)


and also...





Monday 20 February 2012

Postmodernism and Music





The postmodern sensibility that anything can be considered cool in an ironic ‘I know it’s bad, but it’s so bad it’s good way’.
I feel this point refers to a person’s guilty pleasure for a song, where they initially ‘hate‘ it when first viewing it, but the song then grows on them due to the chosen features to it being ‘catchy’. This may include the style and beat of the music, the video and possibly the artist (whereby the artist’s fans would stay loyal however horrendous the song). As an example, the song by LMFAO, has most probably been frown upon by many people, however the catchy tune, lyrics and video is what creates the fan base. As well as this, the idea of the song being humorous makes it popular as many people will be replicating the song, but in a humorous manner and through this the song then becomes a popular hit as it will be seen as ‘one of those songs’. in the video there is also the iconic dance moves which people may replicate, and this is common throughout LMFAO songs. A reason for them ding this could possibly be due to their music having a ‘love or hate it‘ approach which is my people may refer to it as a ‘guilty pleasure‘; therefore they must ensure they’re gaining fans. On the other hand a person may use the ‘I know it’s bad, but it’s so bad it’s good‘ as an excuse. As an example a person may genuinely enjoy a song that a majority of people repel, therefore to avoid embarrassment, they use the ironic phrase. 





Work that is created based (entirely or in part) on older material. This incorporates sampling and will take you from the realms of hip hop culture transporting you finally in today’s modern fragmented musical landscape. You will have to listen to some of the artists to fully appreciate them and their work
I feel this is referring to how some artists ‘use’ or ‘copy’ elements from already existing songs whether this be the music or the lyrics. Many artists are criticized for ‘copying’ other artists such as Lady Gaga ‘apparently’ copying Madonna. Music becomes post modern because existing elements are being incorporated into something more modern. However it is most likely possible to apply every modern song to some aspects of old songs such as the style or music, suggesting that songs are no longer original and everything evolves around in a circle. For example certain fashions and tastes tend to come back around. It is also a lot harder to create something new without having any influences by other artists. As an example the Black Eyed Pea’s song ‘The Time’ includes the classic lyrics ‘I’ve had the time of my life’ that have been directly copied. The lyrics and tune is well known from the film Dirty Dancing and it is sung by Bill Medley and Jennifer Warnes. The song has been modernized by mixing two genres together to create a song that appeals to a ‘modern’ audience.








Audiences that are both niche and mainstream. E.g.: Radio 1, 1xtra, BBC6, XFM
I feel this may apply to the playlists of radio stations and the particular person on the radio. Stations such as capital play music that is currently in the charts which is determined by how many times the track is bought. However some artists that are aimed at niche audiences do also get played on mainstream radio. As an example, Ben Howard’s ‘The Wolves’.





The ways in which people engage and listen to music. E.g.: iPod, DAB, mobile phones etc. 
The ways people can engage and listen to music has much advanced from ways such as vinyls. The technological change has allowed people to engage in music wherever they want, such as iPods where you can listen to music ‘on the go’ has become increasingly popular. The more advanced ways allows people greater access to music such as quick downloads rather than going out and buying a hard copy disk which possibly has increased music sales. There are also programs such as ‘Spotify’ where you can create your own playlist making it personal for the individual.
The legal issues surrounding sampling. (Led Zeppelin ‘borrowed’ heavily from old bluesmen and it took years for the songwriters to be credited and paid royalties. The same group took a hard-line stance initially to be sample by hip hop groups).
There is a lot of criticism amongst modern artists for supposedly ‘copying’ or ‘borrowing’ other artists music or lyrics and some artists pay the original artist for using their material. Although it seems fair to do so, surely the original artist copied another artist before them? Therefore is the dramatic problem these artists and the media make sometimes really necessary or fair when considering that everyone has to look at previous work to gain inspiration, guidance or influence? If taken too far, it may result in an endless battle to who is the original! An example is Lady Gaga’s copying of Madonna’s work. 
The state of the music industry incorporating any recent developments that change how we access/interact with music e.g.: Spotify, X factor, iTunes, illegal downloading, free cds with newspapers etc.
The movement of the music industry due to technology has transformed the way we can now listen, get hold of and keep music. Technology has made getting music more convenient for us as we can now download and stream music without leaving our own homes. I feel that the advances of the technology have improved the amount of music we are presented to for example, every shop you walk into has iPods playing music throughout the shop and also programs on TV such as X factor. Technology has allowed for music to become more personal to the individual as they can create their own playlists and buy songs out of albums without owning the whole album. However the disadvantages are the availability to illegally download and although you can create your own playlists, the reliance of it being on a computer gets rid of the personal ownership gained from CDs and vinyls etc.

Friday 17 February 2012

In what ways can Inglourious Basterds be considered postmodern? (2000 words)

Inglourious Basterds is a film by Quentin Tarantino released on the 19th August 2009 in the UK. Throughout Tarantino’s films he has created many trademarks that can be noticed in each of them. In many ways the film, Inglourious Basterds can be considered as postmodern due to conventions being challenged and employed in various ways. Throughout the film there are obvious attempts to portray the fact that the film is not real. The beginning of Inglourious Basterds starts with ‘Once upon a time’ which is transformation when considering Levi-Strauss, and this has an obvious link with fairytales. This classic opening of fairytales is recognizable world wide; therefore Tarantino may be reminding the audience that the film is not reality and throughout the film he continues to suggest that to the audience by challenging genres. The film also uses unconventional storytelling devices such as subtitles to introduce the chapters. This is an informal approach and gives the idea of ‘telling a story’ implying that the film is fictional. 
In the beginning scene one overhead camera shot shows no ceiling, but then it switches to a low angle shot which appears to show that the ceiling is there. This element reminds the audience that it isn’t in fact, reality which juxtaposes the approaches of many other films that aim to create an element of reality to connect with the audience.
When considering Fiske, an audience may recognize Inglourious Basterds as being a war film because of all the other war films they have seen and will relate it to, however they may have never experienced war before themselves. Our cultural knowledge of the concept of a ‘war film’ (that we have gained from other war films) portrays to us that it is a war film; therefore we then wouldn’t find it necessary to look at intertextual references. The soldiers, weapons, the mission, and the characters (Hitler, Churchill) are elements that make us create the link with the war film.
Postmodernism involves having elements that are recognizable from other films and there are many films that can be cross linked to Inglourious Basterds in some ways such as music and camera shots. In the film The Searchers released 1956, the rememberable ending has been referenced to in Inglourious Basterds at the end of the first chapter. This scene is where a character is framed in a door way and then walks away, which creates a dramatic effect. In some ways this links directly with Inglourious Basterds however; it has been stripped of the effectiveness created in The Searchers and perhaps this was because this particular shot in The Searchers was the final scene. Considering the context, the storyline of is that the character has just saved his niece and the door then shuts on him to end the film. When this scene is interpreted in Inglourious Basterds it takes place at the very beginning of the film, portraying why the effectiveness has been stripped as such.
Other films that link to Inglourious Basterds is ‘Where Eagles Dare’ released 1968 which has been advised to be watched in preparation for Inglourious Basterds. As well as this the films True Romance (1993) and The White Hell of Pitz Palu are also considered to be influences.
The film ‘The Good, the Bad and the Ugly’ released in 1966 withholds the Italian/Spanish spaghetti western element copied in Inglourious Basterds. As an example, in the opening scene there is the classic twang music used, with a close up shot of the face. The first few shots of Inglourious Basterds are similar in some ways to the opening scene in The Sound of Music, however both films completely contrast each other in terms of genre. The chocolate box camera shots of the alps is evident in both. When considering Levi-Strauss, this similarity is ‘addition’ to the film. Also in the cartoon parody program Family Guy, there are also some recognizable elements that can be applied as similarities to Inglourious Basterds. As an example, the uniforms in the program are very smart, linking with the designer Hugo Boss and this presents an element of parody. Inglourious Basterds also offers a parody of Nazi’s for example,Hitler.
In chapter three, ‘German night in Paris’ there is Blaxploitation music used which is addition and also transformation. This chapter also includes a Britain information film which Samuel L Jackson narrates. There are also references to the film Shaft, released in 1971 which is an American blaxploitation film about a private detective who travels in order to find the missing daughter of a black mobster. It was in 2000 when Shaft was widely considered a prime example of the blaxploitation genre.
There are also references to Leni Riefenstahl who is a German documentary director and was also friends with Hitler and also G.W. Pabst who was also a German director. Max Linder was also referenced to, who is a comic actor in the silent era, pop culture and the references suited the era. The film ‘Sergeant York’ in 1941, directed by Howard Hawks is about the WW1 exploits of Alvin C. York. This film is a propaganda film and stars Gary Cooper who plays Alvin C. York. He was the best actor in the film and was remembered as being the ‘heart throb’. Finally, there is also reference of Van Johnson who was an American film star of the 40s and 50s.
In the fourth chapter, ‘Operation Kino’ there are tense scenes on and off scenes throughout. There is also a possible shoe link with Tarantino’s foot fetish which is a postmodern element he has in his movies. Also in this particular scene the ‘fairytale’ aspect is brought back in where there is a possible portrayal of Hans Landa being the ‘Prince charming’. Another ‘addition’ to this scene is the use of Western conventions such as the barman touching the gun under the bar. As well as this the ‘Mexican stand off’ is another western element. 
Another element which may be considered as ‘Deletion’ in terms of Levi Strauss is the heroes death. In this context it is the ‘basterds’ who are the main characters, that are killed in the tavern scene which goes against normal conventions of the typical ‘hero’ survival. However if this film is considered a typical war film, a heroes death could perhaps be considered the norm as in reality this normally does happen in similar films. Therefore this suggests that Inglourious Basterds is a war film. Furthering from this, the deaths aren't really commented on. One possibility to this could be that they are single minded; or perhaps they may expect the deaths, which also brings in the reality of wars. The deaths in some respects match films such as ‘Dirty Dozen’ and also ‘The magnificent Seven’. Contrasting this is the scene in the vets where the girl is shot. This choice of location (vets) links more towards typical gangster films, possibly suggesting more of the personality of the characters (i.e. Brad Pitt).
In the ‘Projection box’ scene there are also war elements in terms of the music. The music suggests that something dramatic is going to happen as Frederick walks towards the room that Shosanna is in, allowing the audience to foreshadow. The type of music sounds like it’s from a war film and portrays that some sort of action will follow however in this scene, when Shosanna opens the door the music stops. Then when something does happen, there is no music. Clearly this challenges ‘normal’ conventions and it decreases the ‘dramatic impact’ usually created which may confuse an audience. Overall this could be again implying that it isn’t a ‘proper’ war film, it isn’t real, and therefore the dramatic impact usually needed to make it ‘believable’ is ‘deleted’. In a traditional war film there is normally less music and more sound effects, i.e. the shooting of guns. However a Tarantino element is that there is extreme violence but much of it is suggested off-screen. This suggests why there isn’t any traditional war time music in Inglourious Basterds and why the music is more quirky with lots of it.
There is also guitar music before Shosanna gets shot and the music volume increases when she gets shot. The slow motion effect emphasises this scene and adds a romantic effect to it as well as a shock effect. This is shown from where she shoots Frederick, looks at him on the film, feels bad, checks him, and is then killed by him and they both die looking at each other. Her death seems less brutal and more peaceful which may again suggest a romantic element. In some ways her death may seem sad to an audience as she was such a key character, therefore an audience may choose to see her death as romantic or that her ‘mission’ has been completed and she’s at peace. They choose to see it as this is because it is what they want to believe, rather than believing her ‘mission’ had failed. The romantic music in the death scene is an example of contrapuntal music as the means are against the point. The slow motion also emphasises how she was a main character from the beginning therefore it is a ‘tragic’ death and this convention is common in most films. However in a typical film where a character gets pay back, they usually survive to see their revenge. Tarantino is almost challenging the audiences stereotypical views and perspectives and putting it in reality for them that no films are real. 
Considering the costume in this scene, Shosanna is wearing a typical red dress which withholds many connotations. For example, bad, romance, death, blood, danger and sex. Frederick is in white uniform which, considering his character juxtaposes the usual connotations of ‘angelic’ like, pure, innocent, hope and good. On the other hand it may suggest that Frederick was ‘in between’ and denying his past and this could link with why Shosanna felt so bad for killing him.
Considering Frederick Zoller’s character he’s a stereotypical man of his era. He’s powerful and tries to use this to get Shosanna to like him. He has a nice side to him but he is also up himself. Considering that he is a Nazi, I wasn’t shocked when he got mad at Shosanna as stereotypically a Nazi is angry and has a temper. This contrasts Brad Pitt’s character as by the end of the film he still looks immaculate. For example his white jacket is still white, his hair isn’t out of place, his mustache is perfectly shaven and the ending fits with the personality of his character. Overall this is hyper real portraying that the film is not reality. We learn very little about the characters even though the film is character led rather than mission led. In some ways this disconnects the audience with the characters as they are not able to connect with the characters and therefore emotion such as sympathy isn’t created.
There are also other aspects of ‘fairytale’ elements such as the smoke on the cinema screen which could possibly suggest a Wizard of Oz reference, and also the ‘Wicked witch’ in the smoke. This is challenging the boundary of the fairytale genre as fairytales are for younger people and therefore it doesn’t seem appropriate for fairytale elements to be put into this film. There are also intertextual references to battle potenkium, Nations Pride, the film within a film. There’s also references to Saving Private Ryan, and the D-Day scene is used as a contrast to Inglourious Basterds. There’s a hyper real element due to the fairytale beginning and Hitlers death at the end. Although there are aspects of war elements, it is clear that there are differences from this film to a traditional war film.
As well as having debris from other texts, another process Levi-Strauss has is ‘deletion’. In some aspects Inglourious Basterds can be considered a war film and has the features that present a ‘reality’ of a war film from a viewers perspective in terms of Genette’s theory of architextuality; therefore satisfying their stereotypical perspective of all war genre films. This is mainly because it is about a war. However when looking at it in further detail there are many ‘other’ war elements that have been missed out. One of the most important ‘deletion’ is history. The film rewrites history as Hitler dies differently. Considering the constant reminder throughout the film that it isn’t real, it obviously doesn’t come to much of a shock that Hitler is killed off the ‘wrong’ way. Also comparing it closely to other war films there are obvious contrasts in elements, for example the film ‘Where Eagles Dare’. Other elements taken out (but not noticed) is that there are no major battles, no emotion, no journey, no major shooting and human frailty. As well as this, fear has been taken out for example the scene where Shosanna gets shot juxtaposes the usual elements of a ‘typical’ scene like this as there is romantic music playing. There are also comedic elements such as the scene where the three men pretend to be Italian. Other parts are also exaggerated which makes it come across as slightly humorous.

Overall Inglourious Basterds is challenging mass media as it’s representing the element of war in a different and non serious way to other films. The non war elements may not be noticed by an audience due to the characters involved in the film such as Hitler, which instantly suggests ‘war’ and also the time period. However the boundary of the genre is challenged as normal war films usually present something close to reality whereas this film doesn’t. This is due to the fairytale elements, the informality of the chapters to the different parts of the film, the comedy element (Brad Pitt character) and the deletion of history.

Wednesday 15 February 2012

Research and Planning - Primary and Secondary

A2


Example's of primary research
  • Analysing other music videos in terms of likes, dislikes, genre, style.
  • Researching what genre I wanted to do by outlining pro's and con's.
  • Conducted market research (questionnaires) on my target audience.
  • Looking at lyrics.
  • Analysing magazines.
  • Analysing CD covers and digipacks.
  • Analysing advertisements.

Example's of secondary research
  • Choosing a song and looking at the meaning of lyrics.
  • Analysing logo's and labels and using features of those in mine.
  • Applying theorists to my work.
  • Looking at photoshoots and copying elements and techniques.
  • Looking at typical risk assessments and copying them to apply to my work.
Pro's and Con's of carrying out the research:
  • Primary research could be unreliable if undertook in the incorrect way or applied in the incorrect way; which could be a disadvantage to your work as the research you are applying to it may be unrealistic or unreliable.
  • Primary research is good in terms of looking at work but applying your own creativity to it rather than directly copying it. It's also good in terms of gathering information to help create your work, as an example, your target audience.
  • Secondary research is also 'copying'; therefore the work it not original and creativity isn't applied.
  • Secondary research is existing work which is successful; therefore it's good to bring into your own work because it can help make it professional. 

AS

Example's of primary research
  • Looking at other magazines for inspiration, front covers and photos on the covers.
  • Looking at colour pallets.
  • Looking at front covers, content pages and double page spreads.
  • Creating a mood board.
  • Justifying a target audience.
  • Looking at fonts.
  • Looking at CD covers.
  • Looking at publishing logos.
Example's of secondary research

  • Reading existing articles in double page spreads.
  • Golden Spiral.
  • Looking at stereotypical views of social groups, applying theorists. 
The depth of research between both years differs greatly and this is due to the higher intensity of work there is in A2. In A2 I found it easier to justify and locate (saving time) what research I needed to undertake and this is due to having greater knowledge of researching which was gained from AS. I have become more knowledgeable of what research is relevant, where to get it from and how to apply it to my work.
In some elements of A2, I didn't find it necessary to go into so much depth in some research because I was already aware of what was relevant and what there was to find/gain from the research which I had covered in AS. Obviously this saved time and made it a lot easier in completing work due to already knowing key details.

I am now aware of the wide variety of sources I can look at, how to analyse and apply research and planning, what it relevant and what isn't relevant. I am also aware of how far I need to look at sources aka, not overly look into things as this can cause me to go off task.

Research and Planning



View more PowerPoint from hammonda

Monday 13 February 2012

Bricolage: The 2 Bears-Church

The video for The 2 Bears track Church utilises clips from the Care Bears cartoons. The Care Bearswere a 1980s phenomenon, particularly popular with young girls. The 2 Bears are a London-based musical duo formed in 2009 composed of Joe Goddard (of electronic band Hot Chip) and Raf Rundell. The duo produces original material amalgamating various styles including 2-step, house, hip-hop andsoul and also host a radio show on Ministry of Sound Radio entitled "Follow the Bears".

Analysing from a postmodern perspective

These terms can form the basis of analysis when looking at a text from a postmodern perspective:

intertextuality – one media text referring to another

parody – mocking something in an original way

pastiche – a stylistic mask, a form of self-conscious imitation

homage – imitation from a respectful standpoint

bricolage – mixing up and using different genres and styles

simulacra – simulations or copies that are replacing ‘real’ artefacts

hyperreality – a situation where images cease to be rooted in reality

fragmentation – used frequently to describe most aspects of society, often in relation to identity

Thursday 9 February 2012

What extent was I creative in my AS and A2 coursework tasks.

I feel I have been creative in my coursework and from AS to A2 my creativity has been developed and expanded through the ideas I put into my projects. I feel that by having a direct task set for us benefited in terms of having a focus and target and with this, it also set the standards of which I wanted to achieve. This added competitiveness challenged my creativity. 
I looked at original, existing designs and added my own ideas to create something new. This cross links with Bentley’s theory of ‘the making of the new and the re arranging of the old’ as I looked at existing magazines and applied my ideas to create something new. My magazine is original because I used my own imagination in creating it and it is my piece of work. However as mentioned above, I did look at other products, for example in AS I looked at magazines similar to my chosen genre and certain conventions are apparent in those original and of mine. However other elements were inspiration and therefore not a direct copy. This includes, the title, colour pallet, photos used, and article which are some features that portray originality. This juxtaposes the theory ‘media producers can learn nothing from studying the conventions of old texts’ as I have been inspired by older texts to help me create a new ones.
Inspiration from other texts helped in forming ideas/mood-boards for my artists genre, representation and chosen song (in A2). It also helped in creating an effective theme for both my magazine and music video where I continued my initial idea. For example by looking at other music artists I was able to create continuity through all my products which is being creative. Without inspiration it’d be difficult to create an effective product as you aren't getting any influence or a starting point from others. By researching similar magazines and music videos I was able to copy and adjust ideas to form new ones. I used other people’s creativity to create my idea and the features with it - the artist, mise en scene including costume, lighting and props, are some examples. Therefore I am being creative myself as I have planned a project from beginning to end.
Technology was a dominant influence on my coursework as it set a high standard that I wanted to achieve. This is in terms of using advanced technology to create professional products and present my work in a formal way. This challenges the theory ‘Technology has taken all the creativity out of media production’ as I feel that technology has been beneficial to me in helping improve my creativity by using advanced/creative ways to present my work. This includes programs such as Wix, animoto and blogger where I was able to present my work in a professional manner in both AS and A2. Furthermore being able to express myself through new technology and media has developed my own stylistic techniques. 
As well as this, technology such as the professional camera I used in both AS and A2 allowed me to take professional photos and the program, photoshop which I was first introduced to in AS, supported the professionalism. I used my creativity by coming up with my own artist style, in terms of mise en scene and and did my own editing. For example when considering my magazine, I looked at other magazines to get an idea of effective artist poses. In terms of my video, I chose certain camera shots in videos I liked, however I used them in my video with my own artist, which is a completely new idea.
There were also some limitations in my creativity for example technology resources were limited and I also had a budget. This is applied particularly to the A2 coursework. As well as this, throughout the music video process I had many hold backs in terms of finding a date where all three of the team were free. However myself and my team were creative by overcoming these problems for example, recreating the original idea of lots of different shots, to more repetitive shots.
As a team we were also creative on the days of filming and photo shoots in terms of spontaneously adding and coming up with new ideas as we went along. The theory ‘a project that is too well planned lacks opportunities for spontaneity and creativity’ supports this in some elements as it’s suggesting that creativity is a matter of trial and error and you become more creative as you build ideas. Although we did have a set plan to start with, it shows that to truly show creativity you must also allow for trial and error to enhance your creativity. Similarly this links with the paragraph before as we had to overcome many problems.
In both projects my ability to be more creative has developed and this is due to being encouraged to create something and applying my own ideas to it. Technology I feel has benefited me greatly as I am now able to use a broader range of technologies to express ideas. As an example, in AS I would have never even thought to have attempted to use photoshop. However through the project I found that I actually enjoyed using it and by being introduced to a lot more technology has enabled me to adapt to them much better and quicker when it comes to future projects.