-Taking something from original context into a film
e.g. 'Sketch' the toy is being made into a film - already has an audience. Toys used as basis for films.
*Transformers (big budget Hollywood, blockbusters/event movies, multi million $ budgets)
*G.I. Joe (big budget Hollywood, blockbusters/event movies, multi million $ budgets)
*Battleships (big budget Hollywood, blockbusters/event movies, multi million $ budgets)
*Cluedo (low budget, but first shown in cinema)
*Bratz (low budget, but first shown in cinema)
*Action Man
Can reboot sales for the toys again.
-'Obama slow jams the news' - Bricolage, postmodern.
*Mixes something serious with comedy & famous hip hop band.
*Will only he get away with it - do Americans accept the comedic, 'cool' side of Obama?
-'I'm still here' 2010, directed by Casey Affleck starring Joaquin Phoenix.
*Pretend to be in character all the time, is that fair?
*Joaquin Phoenix stayed in character in public the whole time 'I'm still here' was being made.
*Lady Gaga - always in character in public - 'Mother monster, Lil monsters'.
*Eminem (does the same with the person he has created in his music).
*Nicki Minaj - always in character, calls her fans 'Barbz'
Multiple characters personas - creates hyperreal world.
Is it fake?
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